The market is trying to sell you AI as a silver bullet.

End-to-end AI automation. Agents that handle entire workflows with no human intervention. Press a button, transform your business overnight. Pure magic.

What the market isn't telling you is that AI isn't the silver bullet (despite what the demos promise).

What teams actually need isn't automation that eliminates humans. It's AI that makes people more powerful at the work they already do. Smart people are doing low-value work that machines handle better, instead of doing the judgement work that humans handle better.

That's the difference between silver bullet thinking and power tool thinking. And right now, companies are burning months of effort, frustrating their best people, and deploying automation projects that slow everything down instead of speeding it up.

Here's the pattern playing out across New Zealand businesses:

  • Someone sells the vision of complete AI automation

  • The demo looks incredible

  • Agent handles the entire workflow, start to finish

  • Marketing promises "80% time savings"

  • Execs think they can remove headcount

  • Finance approves the budget

  • IT rolls it out

  • Everyone claps

A similar rhetoric went viral in December as a parody Tweet (screenshot below), yet, there is so much truth to this among Execs ensuring the AI box is checked.

Peter Girnus Tweet went viral:

Teams think they're buying transformation. What they're actually buying is a silver bullet that doesn't exist.

What they needed was a power tool.

The Hidden Cost They Don't Put in the Business Case

What most teams discover: the work didn't get automated. It got shifted. Stephen Morison called it out as review debt, and it's the perfect description. Teams end up spending more time:

  • Checking AI outputs

  • Fixing edge cases

  • Chasing missing context, and

  • Patching mistakes than they did running the old manual process.

The work still happens, it's just invisible now. But no one wants to say it out loud, because that would mean admitting the expensive AI project failed (and the market is telling them they're falling behind their competitors).

This is the silver bullet trap. And most New Zealand businesses running AI automation right now are stuck in it.

It's the pile of human work that wasn't planned for, wasn't budgeted for, and can't easily be measured. It shows up as longer task completion times, frustrated team members, and automation projects that somehow make everything slower.

The teams that succeed don't accumulate review debt, they build leverage. Not by eliminating humans from the process, but by amplifying what humans are already good at while removing the tedious, repetitive parts machines handle better.

This is further amplified as Jevon's Paradox comes to life: when you make something cheaper and easier, aggregate demand increases. AI doesn't eliminate the need for human judgement. It creates exponentially more situations where human judgement is required, because suddenly tasks that were previously too expensive become possible.

McKinsey's 2025 AI Report found nearly two-thirds of respondents say their organisations have not yet begun scaling AI across the enterprise. Not because the technology doesn't work. Because the decision making mental model (and the implementation model around change management) was fundamentally flawed.

The teams that succeed aren't the ones with the biggest AI budgets. They're the ones who stopped believing in silver bullets.

The Market Is Selling Silver Bullets. What Teams Actually Need Are Power Tools.

Think about using a hammer to drive screws into wood. It's slow, inconsistent, and exhausting.

  • What vendors are selling (The Silver Bullet): "This robot will build the entire structure. Just press a button and walk away. No human required".

  • What most teams actually need (The Power Tool): "This drill makes people 10x faster at driving screws. They still decide where the screws go, how deep, what angle. But the repetitive mechanical work is automated".

The silver bullet promises to eliminate humans entirely. The power tool amplifies what people are already good at while removing tedious, repetitive parts.

A power drill doesn't replace the carpenter. It makes the carpenter more powerful. It handles the mechanical repetition while the carpenter handles judgement.

Yet companies buy the silver bullet pitch, deploy end-to-end automation, and wonder why everything breaks.

Translated into business speak for a Customer Service team:

  • Silver Bullet Thinking: "This AI agent will handle customer support end to end. Customers ask questions, AI resolves them, done. No human intervention required".

  • Power Tool Thinking: "This AI drafts customer replies, pulls account history, and flags sentiment issues. Human checks tone, handles edge cases, and approves before sending. Response time drops 60%, quality stays high".

Why Silver Bullets Will Never Exist (And Why That's Actually Good)

What vendors selling end-to-end automation won't tell you: AI systems aren't machines. They're more like gardens.

Dan Shipper describes this perfectly in his work on agent native architecture. Traditional software works like blueprints: you specify every step. The code executes deterministically, in a predictable and controllable fashion. Perfect for silver bullet selling.

AI doesn't work that way.

Each interaction produces something that cannot be fully anticipated. Like a garden, you can guide the growth, clip and weed, set conditions. But the garden grows into something you didn't predict.

The promise of silver bullets requires deterministic execution. Press a button, same result every time, no human needed. But AI doesn't deliver deterministic results. It delivers probabilistic outputs that require human judgement to evaluate, refine, and direct.

That's why power tools beat silver bullets every time.

Power tools work with AI's nature instead of against it. The AI handles execution. The human provides direction and oversight. The partnership produces better results because the human brings judgement to guide the 'alive' nature of AI.

Companies chasing silver bullets fight against how AI fundamentally works. They're forcing a garden to grow like a machine.

The winners understand AI's flexibility isn't a bug. It's the feature. But flexibility requires human judgement to channel it.

Three Example Mental Models That AI Winners Adopt

Walk into any mid-size NZ business and ask about these metrics for their AI projects:

1. Five specific tasks where AI saved measurable time this month

Not logins or "engagement metrics". Actual time saved on real work. Most teams can't show this because they're measuring vanity metrics instead of outcomes.

2. Error rate delta since deploying AI

Mistakes going up or down. Teams celebrate "80% task automation" while error rates doubled and customer complaints spiked. That's not automation. That's outsourcing quality control to people.

3. AI-assisted outputs that actually shipped this month

Drafts don't count. Reports no one reads don't count. Prototypes that never go live don't count. When the number is low, that's AI theatre rather than AI transformation.

What To Do About It

Most New Zealand businesses are running AI theatre right now. Companies treat this as a technology rollout when it's in-fact an organisational redesign challenge.

The real transformation isn't "do the same work faster with AI". It's rethinking how work gets done entirely. Most companies bolt AI onto existing workflows to speed up the same jobs. But the power tool approach is the starting point, not the end goal. Use AI to move outputs through faster while you redesign the broader work itself.

  • This Week: Pick one "automated" workflow. Shadow someone using it. Map the hidden review work. Document actual time.

  • This Month: Split deterministic steps from judgement steps. AI handles mechanical repetition, and humans handle decisions that require context. Redesign the workflow with this split explicit.

  • This Quarter: Curate an approved stack (2 tools, not 30). Build constraints that make AI safe to scale. Shift procurement from seats to outcomes. If it saves time with fewer errors, keep it. If not, bin it.

The market wants to sell silver bullets because they sound revolutionary. But silver bullets don't exist. What exists are power tools: AI that amplifies human capability while humans provide the judgement AI can't.

The organisations that figure this out build advantages that compound for years. The ones that don't will keep throwing budget at AI projects that create more work than they save.

Written by Mike

Passionate about all things AI, emerging tech and start-ups, Mike is the Founder of The AI Corner.

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